DIGITAL MARKETING SPECIALIST

Primary Responsibilities

• Develop targeting methods, landing page strategy, and conversion tracking strategy for digital advertising campaigns.
• Execute and monitor digital advertising campaigns using Google Adwords, Facebook Ads, Instagram Ads, and other digital advertising platforms.
• Prepare and track budgets for digital advertising campaigns.
• Create individual campaign and monthly digital advertising reports to send to clients.
• Work with the design team to create digital advertising assets for campaigns.
• Work with the business development team to write digital advertising proposals for new clients.
• Write creative copy for use on digital advertising assets and other advertising mediums.
• Develop discussion guides and interview questions for market research projects.
• Perform interviews with recruited market research subjects to collect qualitative data.
• Interpret data from interviews, formulate reports, and make recommendations.
  
  

What We Want To See From You

• You have the ability to multitask, work under pressure in a fast-paced environment, and meet deadlines.
• You are eager to learn and welcome feedback on your work.
• You are eager to teach and give feedback on other people’s work.
• You have strong verbal and written communication skills.
• You are very attentive to detail.
• You work well individually and as part of a team.
• You keep up to date on design, brands and marketing trends.
  
  

Qualifications

• BA in Marketing, Business or other related field preferred.
• Must have knowledge of Apple’s iWork suite and/or Microsoft Office.
• Must have previous experience with Google Adwords, Facebook Ads, and/or Instagram Ads.
• Previous experience with market research projects is a plus.
  
  

Benefits

• Paid holidays off including the week between Christmas and New Year’s.
• Additional paid time off.
• Partial health, dental, and vision coverage.
• Long-term disability and life insurance coverage.
• Half-day Fridays!
  
  

How To Apply

Send a cover letter and resume to [email protected].

Please put “Resume for Digital Marketing Specialist” in the subject of your e-mail.