Influencer Marketing Executive

Job Title: Influencer Marketing Executive

Location: Peelamedu, Coimbatore

Experience: 0-2 Years

Employment Type: Full-Time, On-site

About the role: We are looking for an Influencer Marketing Executive to manage end-to-end influencer campaigns, from sourcing creators to execution and tracking. The role focuses on building strong influencer relationships and driving brand visibility through strategic collaborations.

Key Responsibilities:

• Identify, research and reach out to potential influencers and content creators aligned with the brand.
• Coordinate and execute influencer campaigns from outreach to delivery and performance tracking.
• Maintain ongoing communication and relationships with influencers and PR contacts.
• Negotiate collaboration terms, deliverables and timelines with influencers.
• Collaborate with internal teams to create effective campaign briefs and content guidelines.
• Maintain a database of influencer contacts and campaign history.
• Stay updated on influencer trends, industry movements and competitor activities.

Skills & Qualifications:

• A Bachelor’s or Master's degree in Marketing, Visual Communication, or a related field is preferred.
• Good understanding of social media trends, influencer marketing and digital branding.
• Ability to manage multiple collaborations simultaneously with strong communication and negotiation skills.
• Proficiency in tools like Google Sheets/Excel, Instagram Insights or influencer platforms is a plus.
• Previous experience in managing influencer partnerships for brands or working in a creative agency is an advantage.